2021

Journal Publications

Liao, T. and MacDonald, E.F., 2021. “Priming on Sustainable Design Idea Creation and Evaluation.” Sustainability, 13(9), p.5227. https://doi.org/10.3390/su13095227 Download

Liao, T. and MacDonald, E.F., 2021. “Manipulating Users’ Trust of Autonomous Products With Affective Priming.” Journal of Mechanical Design, 143(5), p.051402. Download.

El Dehaibi, N., Liao, T. and MacDonald, E.F., 2021. Validating Perceived Sustainable Design Features Using a Novel Collage Approach. Journal of Mechanical Design, 144(3), p.031404. Download.

Conference Presentations and Published Proceedings

El Dehaibi, N., Liao, T., and MacDonald, E. F., 2021, “Validating Perceived Sustainable Design Features Using a Novel Collage Approach,” ASME 2021 International Design Engineering Technical Conferences & Computers and Information in Engineering Conference/Design Automation Conference, Online, August 17 – 20. (Full paper, peer-reviewed). Download. Video.

Journal Publications Under Review

El Dehaibi, N., Herrera, A., Rattanakongkham, D., and MacDonald, E. F., 2021, “A Test for Product Design Features Perceived as Sustainable to Drive Online Purchasing Decisions,” Journal of Mechanical Design (Under Review). Download

El Dehaibi, N. and MacDonald, E. F., 2021, “Differentiating Online Products using Customer Perceptions of Sustainability,” Design Science (Under Review). Download

2020

Journal Publications

Syal, S. M., Ding, Y., and MacDonald, E. F. 2020. “Agent-Based Modeling of Decisions and Developer Actions in Wind Farm Landowner Contract Acceptance.” ASME. Journal of Mechanical Design. September 2020; 142(9): 091403. https://doi.org/10.1115/1.4047153. Download

Liao, T., Tanner, K., and MacDonald, E. F. 2020. “Revealing Insights of Users’ Perception: an Approach to Evaluate Wearable Products Based on Emotions.” Design Science 6. Cambridge University Press: e14. doi:10.1017/dsj.2020.7. Download

Syal, S.M. and MacDonald, E.F., 2020. “Quantifying the Importance of Solar Soft Costs: A New Method to Apply Sensitivity Analysis to a Value Function.” Journal of Mechanical Design, 142(12), p.121405. Download

Conference Presentations and Published Proceedings

El Dehaibi, N., and MacDonald, E. F. 2020. “Investigating Inter-Rater Reliability of Qualitative Text Annotations in Machine Learning Datasets.” Proceedings of the Design Society: DESIGN Conference 1. Cambridge University Press: 21–30. doi:10.1017/dsd.2020.153. Download. Video.

Syal, S. M., and MacDonald, E. F. 2020. “Quantifying the Uncertainty of Solar Photovoltaic Soft Costs in the ‘Cost of Renewable Energy Spreadsheet Tool’ (Crest) Model.” Proceedings of the Design Society: DESIGN Conference 1. Cambridge University Press: 2157–66. doi:10.1017/dsd.2020.171. Download

Journal Publications Under Review

Long, M., and MacDonald, E., “Consideration and Product Line Strategy,” Design Science.  (Under review). Download.

2019

Journal Publications

Bao, Q., Sinitskaya, E., Gomez, K. J., MacDonald, E. F., Yang, M.C. “A Human-Centered Design Approach to Evaluating Factors in Residential Solar PV Adoption: A Survey of Homeowners in California and Massachusetts,” Renewable Energy. (In Press). Download.

El Dehaibi, N., Goodman, N. D., and MacDonald, E. F., “Extracting Customer Perceptions of Product Sustainability from Online Reviews,” Journal of Mechanical Design, Vol. 141, No. 12, 121103. Download. Survey Training Material.

Sinitskaya E., Gomez K., Bao Q., Yang M. C., MacDonald E., “Designing Linked Journey Maps to Understand the Complexities of the Residential Solar Energy Market,” Renewable Energy. (In Press). Download.

Conference Presentations and Published Proceedings

El Dehaibi, N., and MacDonald, E. F., 2019, “Extracting Customer Perceptions of Product Sustainability from Online Reviews,” ASME 2019 International Design Engineering Technical Conferences & Computers and Information in Engineering Conference/Design Automation Conference, Anaheim, California, August 18 – 21. (Full paper, peer-reviewed). Download.

Hu, W.-L., Rivetta, C., MacDonald, E., and Chassin, D. P., 2019, “Optimal Operator Training Reference Models for Human-in-the-loop Systems,” 52nd Hawaii International Conference on System Sciences (HICSS-52), Maui, Hawaii. (Full paper, peer-reviewed). Download.

Hu WL., Rivetta C., MacDonald E., Chassin D.P., 2019, “Modeling of Operator Performance for Human-in-the-loop Power Systems,” In: Harris D. (eds) Engineering Psychology and Cognitive Ergonomics, HCII 2019, Lecture Notes in Computer Science, vol 11571. Springer, Cham. (Full paper, peer-reviewed)  Download.

Jou, W., Beaulieu, S., Lim, A., and MacDonald, E., “A Wizard-of-Oz Experiment to Demonstrate Water Reduction and User Training with an “Autonomous” Faucet,” ASME 2019 International Design Engineering Technical Conferences & Computers and Information in Engineering Conference/Design Theory and Methodology, Anaheim, CA, August 18-21. (Full paper, peer-reviewed)

Liao, T., and MacDonald, E., 2019, “Revealing Insights of Users’ Perceptions: An Approach to Evaluate Wearable Products Based on Emotions,” International Conference on Engineering Design, Delft, Netherland, August 5-8. (Full paper, peer-reviewed). Download.

Liao, T., and MacDonald, E., 2019, “Manipulating Trust of Autonomous Products with Affective Priming,” ASME 2019 International Design Engineering Technical Conferences & Computers and Information in Engineering Conference/Design Theory and Methodology, Anaheim, California, August 18-21. (Full paper, peer-reviewed). Download.

Syal, S. M., Ding, Y., and MacDonald, E. F., 2019, “Agent-Based Modeling of Decisions and Developer Actions in Wind Farm Landowner Contract Acceptance,” ASME 2019 International Design Engineering Technical Conferences & Computers and Information in Engineering Conference/Design Automation Conference, Anaheim, California, August 18-21. (Full paper, peer-reviewed). Download.

2018

Journal Publications

Sinitskaya, E., Gomez, K., Bao, Q., Yang, M., and MacDonald, E., “Examining The Influence of Solar Panel Installers On Design Innovation And Market Penetration,” ASME Journal of Mechanical Design, Accepted. Download.

Long, M., Erickson, M. , and MacDonald, E., “Consideration-Constrained Engineering Design for Strategic Insights,” ASME Journal of Mechanical Design, Accepted. Download.

Du, P., and MacDonald, E., 2018, “A Test of the Rapid Formation of Design Cues for Product Body Shapes and Features,” ASME Journal of Mechanical Design, Vol. 140, No. 7, 071102. Download.

Conference Presentations and Published Proceedings

Liao, T., and MacDonald, E., 2018, “Effects of Collage Priming on Sustainable Design Idea Creation and Assessment,” ASME 2018 International Design Engineering Technical Conferences & Computers and Information in Engineering Conference/ Design Theory and Methodology, Quebec City, Quebec, August 26-29. (Full paper, peer-reviewed) Download.

2017

Journal Publications

She, J., and MacDonald, E., 2017, “Exploring the Effects of a Product’s Sustainability Triggers on Pro-environmental Decision-making,” ASME Journal of Mechanical Design, Vol. 140, No. 1, 011102. Download

Chen, L., and MacDonald, E., 2017, “Wind Farm Layout Sensitivity Analysis and Probabilistic Model of Landowner Decisions,” ASME Journal of Energy Resources Technology, Vol. 139, No. 3, 031202. Download.

Conference Presentations and Published Proceedings

Sinitskaya, E., Gomez, K., Bao, Q., Yang, M., and MacDonald, E., “Examining The Influence of Solar Panel Installers On Design Innovation And Market Penetration,” ASME 2017 International Design Engineering Technical Conferences & Computers and Information in Engineering Conference/Design Automation Conference, Cleveland, OH, August 6-9. (Full paper, peer-reviewed) Download.

Ramaswamy, N. and MacDonald, E., “Telepathic Product Design for Water Conservation,” 2017 International Conference on Engineering Design, Vancouver, BC, August 21-25. (Full paper, peer-reviewed) Download.

Book Chapters

She, J., Seepersad, C. C., Holtta-Otto, K., and MacDonald, E., 2017, “Priming Designers Leads to Prime Designs,” in Design Thinking Research Volume IX, C. Meinel and L. Leifer eds., Springer-Verlag.

Dong, A., and MacDonald, E., 2017, “From Observations to Insights: The Hilly Road to Value Creation,” in Analysing Design Thinking: Studies of Cross-Cultural Co-creation, B. T. Christensen, L .J. Ball, and K. Halskov eds., Leiden: CRC Press/Taylor & Francis. Download.

2016

Journal Publications

Chen, L., MacDonald, E., Harding, C., and Sharma, A., 2016, “Modeling Noise and Lease Soft Costs Improves Wind Farm Design and Cost-of-Energy Predictions,” Renewable Energy, Vol. 97, pp. 849-859. Download.

Conference Presentations and Published Proceedings

Du, P. and MacDonald, E., “Product Body Shapes, Not Features, Provide Fast and Frugal Cues for Environmental Friendliness,” ASME 2016 International Design Engineering Technical Conference & Computers and Information in Engineering Conference/ Design Theory and Methodology, Charlotte, NC, August 21-24, Accepted (Full paper, peer-reviewed) Download.

Erickson, M., MacDonald, E., and Long, M., “Modeling Consideration Gives Strategic Design Insight for Addressing Diesel and Brand Perception,” ASME 2016 International Design Engineering Technical Conference & Computers and Information in Engineering Conference/ Design Automation Conference, Charlotte, NC, August 21-24, Accepted (Full paper, peer-reviewed) Download.

Dong, A. and MacDonald, E., “From Observations to Insights: the Hilly Road to Value Creation,” The 11th Design Thinking Research Symposium, Copenhagen, Denmark, November 13-16, 2016. Accepted. Download.

Book Chapters

Urban, G. L., Liberali, G., MacDonald, E., Bordley, R., and Hauser, J. R., 2016, “Morphing Banner Advertising,” in From Little’s Law to Marketing Science: Essays in Honor of John Little, J. R. Hauser and G. L. Urban eds., The MIT Press. Download.

Thesis

Du, P., 2016, “Investigating Effects of Product Visual Designs on Consumer Judgments with the Aid of Eye-tracking ,” Ph.D. thesis, Iowa State University, Ames. Download.

2015

Journal Publications

Du, P., Miller, C., MacDonald, E., and Gormley, P., 2015, “Review of Supporting and Refuting Evidence for Innovation Engineering Practices,” Design Science, Vol. 1, e5. Download.

MacDonald, E., and She, J., 2015, “Seven Cognitive Concepts for Successful Eco-Design,” Journal of Cleaner Production, Vol. 92, pp. 23-36. Download.

Du, P., and MacDonald, E., 2015, “Products’ Shared Visual Features Do Not Cancel in Consumer Decisions,” ASME Journal of Mechanical Design, Vol. 137, No. 7, 071408. Download.

Conference Presentations and Published Proceedings

Du, P., and MacDonald, E., “Products’ Shared Visual Features Do Not Cancel in Consumer Decisions,” ASME 2015 International Design Engineering Technical Conferences & Computers and Information in Engineering Conference/ Design Theory and Methodology, Boston, MA, August 2-5. (Full paper, peer-reviewed) Download.

Book Chapters

Du, P. and MacDonald, E., 2015, “Eye-tracking Aids in Understanding Consumer Product Evaluations,” in The Psychology of Design: Creating Consumer Desire, R. Batra, D. Brei, and C. Seifert eds., M.E. Sharpe, Inc. Download.

2014

Journal Publications

Du, P., and MacDonald, E., 2014, “Eye-Tracking Data Predicts Importance of Product Features and Saliency of Size Change,” ASME Journal of Mechanical Design, Vol. 136, No. 8, 081005. Download.

Morrow, W., Long, M., and MacDonald, E., 2014, “Market-System Design Optimization with Consider-then-Choose Models,” ASME Journal of Mechanical Design, Vol. Vol. 136, No. 3, 031003. Download.

Urban, G., Liberali, G., MacDonald, E., Bordley, R., and Hauser, J., 2014, “Morphing Banner Advertising,” Marketing Science, Vol. 33, No. 1, pp. 27-46. Download.

She, J., and MacDonald, E., 2014, “Priming Designers to Communicate Sustainability,” ASME Journal of Mechanical Design, Vol. 136, No. 1, 011001. Download.

Chen, L., and MacDonald, E., 2014, “A System-Level Cost-of-Energy Wind Farm Layout Optimization with Landowner Modeling,” Energy Conversion and Management, Vol. 77, pp. 484-494. Download.

2013

Journal Publications

Reid, T., MacDonald, E., and Du, P., 2013, “Impact of Product Design Representation on Customer Judgment,” ASME Journal of Mechanical Design, Vol. 135, No. 9, 091008. Download.

Conference Presentations and Published Proceedings

Chen, L. and MacDonald, E., “Effects of Uncertain Land Availability, Wind Shear, and Cost on Wind Farm Layout,” ASME 2013 International Design Engineering Technical Conference & Computers and Information in Engineering Conference/ Design Automation Conference, Portland, OR, August 4-7. (Full paper, peer-reviewed) Download.

She, J. and MacDonald, E., “Trigger Features on Prototypes Increase Preference for Sustainability,” ASME 2013 International Design Engineering Technical Conference & Computers and Information in Engineering Conference/ Design Theory and Methodology, Portland, OR, August 4-7. (Full paper, peer-reviewed) Download.

Du, P. and MacDonald, E., “Eye-Tracking Data Predict Importance of Product Features and Saliency of Size Change,” ASME 2013 International Design Engineering Technical Conference & Computers and Information in Engineering Conference/ Design Theory and Methodology, Portland, OR, August 4-7. (Full paper, peer-reviewed) Download.

Theses

Chen, L., 2013, Wind Farm Layout Optimization Under Uncertainty with Landowners’ Financial and Noise Concerns, Ph.D. thesis, Iowa State University, Ames. Download.

She, J., 2013, Designing Features that Influence Decisions about Sustainable Products, Ph.D. thesis, Iowa State University, Ames. Download.

2012

Journal Publications

Chen, L. and MacDonald, E., 2012, “Considering Landowner Participation in Wind Farm Layout Optimization,” ASME Journal of Mechanical Design, Vol. 134, No. 8, 084506. Download.

Conference Presentations and Published Proceedings

MacDonald, E. and She, J., “Seven Cognitive Concepts for Successful Sustainable Design,” ASME 2012 International Design Engineering Technical Conference & Computers and Information in Engineering Conference/ Design Theory and Methodology, Chicago, IL, August 12-15. (Full paper, peer-reviewed) Download.

She, J. and MacDonald, E., “Priming Designers to Communicate Sustainability,” ASME 2012 International Design Engineering Technical Conference & Computers and Information in Engineering Conference/ Design Theory and Methodology, Chicago, IL, August 12-15. (Full paper, peer-reviewed) Download.

Reid, T., MacDonald, E., and Du, P., “Impact of Product Design Representation on Customer Judgment with Associated Eye Gaze Patterns,” ASME 2012 International Design Engineering Technical Conference & Computers and Information in Engineering Conference/ Design Theory and Methodology, Chicago, IL, August 12-15. (Full paper, peer-reviewed) Download.

Morrow, W., Long, M., and MacDonald, E., “Consider-then-Choose Models in Decision-Based Design Optimization,” ASME 2012 International Design Engineering Technical Conference & Computers and Information in Engineering Conference/ Design Automation Conference, Chicago, IL, August 12-15. (Full paper, peer-reviewed) Download.

Urban, G., Liberali, G., MacDonald, E., Bordley, R., and Hauser, J., “Morphing Banner Advertising,” Theory and Practice in Marketing conference, Harvard Business School, Cambridge, MA, May 3-5, 2012. (Full paper, invited by committee for participation)

Chen, L. and MacDonald, E., “Wind Farm Layout Optimization with Representation of Landowner Remittances and Other Costs,” ASME 2012 6th International Conference on Energy Sustainability, San Diego, CA, July 23-26. Download.

2011

Conference Presentations and Published Proceedings

MacDonald, E., 2011, “Seven Cognitive Concepts for Successful Sustainable Design,” INFORMS Conference, Charlotte, November 13-17. Download.

She, J. and MacDonald, E., 2011, “Creation of Design Methods that Facilitate Customer Decision-Making on Sustainable Products,” INFORMS Conference, Charlotte, November 13-17. Download.

Chen, L. and MacDonald, E., 2011, “A New Model for Wind Farm Layout Optimization with Landowner Decisions,” ASME 2011 International Design Engineering Technical Conference & Computers and Information in Engineering Conference/ Design Automation Conference, Washington D.C., August 28-31. (Full paper, peer-reviewed) Download.

2010

Conference Presentations and Published Proceedings

MacDonald, E., Whitefoot, K., Allison, J., Papalambros, P.Y., and Gonzalez, R., An Investigation of Sustainability, Preference, and Profitability in Design Optimization,” ASME 2010 International Design Engineering Technical Conference & Computers and Information in Engineering Conference/ Design Automation Conference, Montreal, August 15-18. (Full paper, peer-reviewed) Download.

MacDonald, E., Urban, G., Kim, J., and Bordley, R., “Improving Click-through with Web Advertisements Designed for Cognitive Style,” INFORMS Marketing Science Conference, Cologne, June 17-19, 2010.

Urban, G., Kim, J., MacDonald, E., Hauser, J., and Dzyabura, D., “Developing Consideration Rules for Durable Goods Markets,” INFORMS Marketing Science Conference, Cologne, June 17-19, 2010.

2009

Journal Publications

MacDonald, E., Gonzalez, R. and Papalambros, P., 2009, “Preference Inconsistency in Multidisciplinary Design Decision Making,” ASME Journal of Mechanical Design, Vol. 131, No. 3, 031009. Download.

MacDonald, E., Lubensky, A., Sohns, B. and Papalambros, P., 2009, “Product Semantics and Wine Portfolio Optimisation,” International Journal of Product Development, Vol., 7, No. 1/2, pp. 73-98. Download.

MacDonald, E., Gonzalez, R. and Papalambros, P., 2009, “The Construction of Preferences for Crux and Sentinel Product Attributes,” Journal of Engineering Design, Vol., 20, No. 6, pp. 609-626. Download.

Conference Presentations and Published Proceedings

MacDonald E., 2009, Break-out Session Leader of “Ecodesign SIG Workshop,” International Conference on Engineering Design, Stanford, August 24-27.

MacDonald, E. and Gonzalez, G., 2009, “A Hybrid Model of Decision-Making Under Uncertainty,” Presented at Second International Engineering Systems Symposium, Massachusetts Institute of Technology, June 15-17.

MacDonald, E., Urban, G., and Hauser, J., 2009, “Would You Consider a Buick Even if It Were #1 in JD Power?,” Presented at INFORMS Marketing Science Conference, Ann Arbor, Michigan, June 4-6.

2008

Thesis

MacDonald, E., 2008, The Construction of Preference in Engineering Design and Implications for Green Products, Ph.D. thesis, University of Michigan, Ann Arbor. Download.

2007

Conference Presentations and Published Proceedings

MacDonald, E., Gonzalez, R. and Papalambros, P., “Preference Inconsistency in Multidisciplinary Design Decision Making,” ASME 2007 International Design Engineering Technical Conference & Computers and Information in Engineering Conference/ Design Automation Conference, Las Vegas, NV, September 4-8. (Full paper, peer-reviewed) Download.

MacDonald, E., Gonzalez, R. and Papalambros, P., “The Construction of Preferences for Crux and Sentinel Product Attributes,” International Conference on Engineering Design, pp. 824, Paris, August 28-31, 2007. (Full paper, peer-reviewed) Download.

2006

Conference Presentations and Published Proceedings

MacDonald, E., Backsell, M., Gonzalez, R., and Papalambros, P., 2006, “The Kano Method’s Imperfections, and Implications in Product Decision Theory,” International Design Research Symposium, Seoul, Korea, November 10-11. (Full paper, peer-reviewed) Download.

2000

Journal Publications

Briant, C.L., MacDonald, E., Balliett, R.W., and Luong, T., 2000, “Recrystallization Textures in Tantalum Sheet and Wire,” International Journal of Refractory Metals and Hard Materials, Vol. 18, pp. 1-8. Download.

1998

Thesis

MacDonald, E., 1998, “Texture Analysis: Tantalum and Tungsten.” Unpublished Honors Undergraduate Thesis, Brown University.