Dr. Erin MacDonald

Assistant Professor of Mechanical Engineering, Product Design, Stanford University
ASME Design Automation Committee Outstanding Young Investigator, 2012

Education
MIT Sloan School of Management, Marketing Postdoctoral Researcher & Mechanical Engineering Instructor, 2008-2009
University of Michigan, Mechanical Engineering, Ph.D., 2008
University of Michigan, Mechanical Engineering, M.S., 2004
Brown University, Materials Science and Engineering, B.S. 1998

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Dr. Erin MacDonald is an Assistant Professor of Mechanical Engineering at Stanford University in the ME Design Group. She received an MS and PhD in Mechanical Engineering from the University of Michigan; and a BS with Honors in Materials Science and Engineering from Brown University. She was a Sloan School of Management Postdoctoral Associate and Mechanical Engineering Instructor at MIT from 2008 to 2009 and an Assistant Professor of Mechanical Engineering at Iowa State University from 2009 to 2014.

MacDonald spent several years designing hiking products before returning to graduate school, and holds two patents on consumer product designs. She is the 2012 ASME Design Automation Committee Outstanding Young Investigator, a Big 12 Faculty Fellow, and a former NSF Graduate Fellow. MacDonald’s research integrates concepts from psychology, economics, and marketing into engineering design methods to better represent the user, an effort she terms “quantified cognitive empathy in design engineering.” A main goal of her research is to increase the sustainability of products and technologies by improving the representation of the consumer and other stakeholders in the design process.